Riot Entertainment (RIOT-E, www.riot-e.com), the global leader in wireless entertainment today announced that it has partnered with Finnish metal band HIM (www.heartagram.com), to bring mobile entertainment to HIM fans worldwide. The deal is the first of its kind, making RIOT-E and HIM the pioneers of mobile entertainment for music fans and widening RIOT-E’s portfolio of exclusive content licenses for wireless entertainment.
HIM mobile services contain HIM ringing tones, icons, logos and picture messages and are currently available in Germany, Austria and Switzerland with further rollouts planned for Finland, UK, Spain and France in early July. The services are accessible via HIM’s website (www.heartagram.com) as well as through the RIOT-E website (www.riotpop.com/him).
With over 1 million combined album sales under their belt, HIM have risen to the top of the charts in various European countries and have raked in several awards such as Germany’s music industry’s ECHOs, VIVA TV’s COMETs and Finnish EMMAs. “PRETENDING” – the first single from their forthcoming album “Deep Shadows and Brilliant Highlights” will be released in Europe in July 2nd, 2001. The album will be released on August 27th.
“RIOT-E is about providing value-added mobile services people already love. We are very excited to bring these services to the large community of HIM fans globally,” said Darrell Purviance, Senior Vice President of Global Sales and Marketing at RIOT-E.
RIOT-E's compelling suite of wireless entertainment services and unrivalled experience as the world's leading wireless entertainment publisher includes deals with among others, Marvel Enterprises, New Line Cinema and Universal Pictures.
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