Future121's Location Server enables location based information being utilized as part of personalized and user friendly services. The Location Server makes it possible to add location based information as a part of the company's solutions in personalizing their services. The Location Server can easily be integrated into companies' existing systems and therefore enhances customer service and improves product offering to the correct target groups. In the end user's point of view the biggest advantage is personalized multi channel solutions, which are based on the One-to-One concept.
These solutions give the customer access to interesting and correct information independent of place and terminal. The customer can e.g. receive requested information about services and products from the stores nearby to his mobile phone or PDA when visiting an unfamiliar neighborhood. The location server enables location based information to be combined with BroadVision's personalization technology and will in the near future be based on platform independent J2EE-architecture. The location information management is implemented using Tekla Corporation's technology.
The first pilot customer MyAlert.com, is a Spanish service operator, which is specialized in personalized One-to-One solutions in the mobile environment. The company operates in Spain, Italy, France, Germany and UK, and has over 2 million customers. Future121 Oy is a Finnish e-business expertise company that develops personalized multi channel solutions. The company has expertise especially in delivering mobile One-to-One-systems.
Future121 was the first in the world to provide personalized e-business and e-commerce in WAP phones early last year. Future121 co-operates with several leading Finnish and international IT companies, such as BroadVision, Hewlett-Packard, Sun Microsystems, BEA Systems, Tekla, Siemens Business Services, Oracle, Commit;, Nokia and Ztango. Future121 was founded 1997, and it has been profitable from the beginning. Company's revenue last year was in excess of FIM 21 million and the company employs at the moment c. 40 people. MyAlert is the first ‘m-commerce' (mobile electronic commerce) portal for mobile phones.
It is a Spanish company with strong international expansion that has integrated the Internet with mobile telephony through a service of alerts on a global scale. By means of One-to-One technology, it provides personalised services on mobile phones, in addition to permitting mobile commerce transactions with any GSM, WAP or GPRS telephone. MyAlert also offers services as an application service provider (ASP) and anticipates that in the coming years, over 60 per cent of its income will come from this area. With this in mind, last October the company acquired 25 per cent of Future121, the Finnish enterprise leader in wireless technology. The company, founded in 1999 by Jorge Mata, has offices in Madrid, Miami, London, Munich, Milan and Paris and a staff of 120 professionals. It has over 2 million users and expects to attain a figure of four million users by the end of 2001.
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