For sports participants and recreational athletes, customized event information will soon be as close as a handheld computer, through a new alliance formed between Active.com and MercuryGuide(TM), a provider of interactive event guides for handheld computers.
Active.com's Web site (www.active.com) provides event information for thousands of participatory sports with online registration services for over 20,000 events. Through the agreement, MercuryGuide will develop mobile interactive event guides for select participatory sports events on Active.com's Web site.
The free guides will feature customized content and relevant, localized information, including course maps, training tips, event schedules and other useful event information. Participants who register online at www.active.com for select events will be able to easily download and access the guides via their handheld computers.
"This is a great opportunity to immediately service an audience that can truly benefit from our mobile content and services," said Matthew Heaps, co-founder and vice president of MercuryGuide. "We're uniting the visions of both companies in leveraging the Internet and mobile devices as valuable information resources for recreational athletes."
The guides, which are designed for the Palm operating system, will also feature relevant local city information, including street maps, listings for restaurants, after-hours activities, travel services and local attractions that will benefit participants and their friends and family traveling to events.
"This is one more way we can enhance the participatory sports experience for active people everywhere," said Matt Landa, chief commerce officer, Active.com.
For more information, event directors can contact Rob Klingensmith at rtk@active.com.
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