myCasio(TM), an exclusive new service from Casio Computer Co., Ltd. announced its initial line up of content and service partners with the preview today of its Web-based mobile solutions for business professionals and consumers. The myCasio service, which will launch this fall at www.mycasio.com, will offer an array of channels with rich entertainment content and personalized business applications from well-known brand and emerging content and service providers. Located in the Casio booth No. 4253, myCasio is being previewed at the show for partners, developers and press.
"Owners of handheld devices are a cutting-edge group. They're always after the new-new thing, which is why we're devoted to working with the freshest and most creative developers out there," said Mark McCabe, head of creative development at Casio U.S. Research & Development Center (USRDC). "We see myCasio as an opportunity to create a consistently high quality experience for our users, while continuing to offer both established and emerging developers a Casio-branded channel to reach new audiences."
myCasio Partners
myCasio's initial partnerships announced today represent a variety of branded and emerging technology, service and content providers. Among the exciting line up of myCasio partners that are being previewed today are:
Action Engine
Action Engine is an innovative mobile services framework that facilitates transaction-oriented applications for the wireless environment. The myCasio Personal Agentsm service, powered by Action Engine will assist mobile professionals on the go with travel purchases and reservations (air, hotel and car), real-time itinerary changes, restaurant reservations, access to news and weather, and driving directions. Action Engine's technology gathers the necessary information needed to fulfill the request from the user, using a simple question and answer format, then retrieves personalized results from service providers via the wireless Internet. There is no browsing or searching of the Web using this next-generation technology.
"Action Engine is thrilled that Casio shares our vision of delivering a new kind of wireless computing experience. This agreement puts our technology into the hands of consumers and supports Casio's goal to provide comprehensive and personalized services to the mobile business professional," said Kevin Morris, executive vice president of sales and marketing for Action Engine.
Active Sky
Active Sky is an emerging technology leader already making an impact in Japan, by translating rich media into wireless and mobile content. As an integrated technology platform, Active Sky will enable myCasio content providers to create interactive animations, video and games that will be seamlessly downloaded and played back on CASSIOPEIA products. In addition, Active Sky will contribute to myCasio's list of short films and features offerings.
"We're delighted to work with Casio and be a part of the myCasio offering," Scott France, ActiveSky business development, said. "Enabling mobile users to access and interact with a full range of dynamic media is crucial to delivering the wireless Web; making the ActiveSky player a perfect compliment to the myCasio platform --business professionals and consumers will love it."
Smashing Ideas
Smashing Ideas is pioneering mobile interactive media content for wireless and Web-based applications. By combining creativity and technology in the development of digital media solutions, Smashing Ideas will provide myCasio users with interesting, interactive games and entertainment that will engage and inform.
"myCasio will greatly expand the market for Smashing Ideas' suite of strategy and casino games," said W. Munro, CEO of Smashing Ideas a Seattle-based developer of games and other digital media deployed over the web. "We are excited to work with myCasio because they are as focused on the user experience as we are. As the first convenient, reliable and user friendly service for other handheld devices, consumers will be willing to try new titles as well as established ones. This gives our designers a lot of opportunity to continue to push our thinking and introduce new and exciting interactive games."
Red i Studios
Red i Studios, re-formed from the Egreetings.com Studio, is a leader in animated short programming. Known for short animations, quizzes and viral marketing content, Red i Studios teams up with myCasio to provide interactive quiz and entertainment content that is compelling and fun. At launch, General Trivia, How Sexy Are You? and Time Machine will be featured free downloads.
"Red i Studios' interactive games can travel anywhere our players want to go, so when myCasio came to us with this idea, we were thrilled. They provided a great solution for a challenge we were facing: how to get access to the experienced handheld device user," said Jenny Martin, general manager, Red i Studios. "Our wide range of games fits nicely with myCasio's goal to cater to the mobile business professional who's not just about business."
Eruptor Entertainment
Eruptor Entertainment is an emerging leader in provocative and irreverent animated programming. Eruptor Entertainment available on myCasio this fall 2001 will include the popular animated series Jonni Nitro and Foo.
"myCasio has opened an exciting new channel for Eruptor Entertainment's irreverent style of wireless entertainment." said Brad Foxhoven, CEO, Eruptor Entertainment. "Working with myCasio is another step in Eruptor's effort to make sure our entertainment applications are accessible from any wireless and handheld device. Foo and Jonni Nitro will be two of the first episodic animated shows to be seen on a wireless device, with many more offerings to come from Eruptor on myCasio.
ideaRAGE
ideaRAGE is an innovator of interactive and mobile entertainment. Its emphasis on developing content specifically for handheld devices that can be accessed wirelessly as well as wired, reinforces myCasio's commitment to the user experience.
"myCasio is an exciting development that will dramatically increase the high quality content available to mobile users," said Dean Terry, CEO of ideaRAGE, a Pasadena, CA based developer of mobile content and interactive services. "ideaRAGE is pleased to be involved because it allows us to further explore innovative approaches to developing mobile content as well as providing new opportunities for our creative services."
infolio
infolio is a leading provider of a new class of mobile enterprise applications that extends the reach of infrastructures beyond the desktop to the emerging market of powerful portable and wireless devices. By working with infolio, myCasio has been able to realize its plans of tracking content usage in a mobile environment as well as the creation of its easy Grab & Go user interface that eliminates another barrier to consumer adoption.
"When myCasio shared their ideas with us, we were truly excited. Their vision of creating a service that allows people to utilize their Casio devices in all aspects of their lifestyle, was a perfect fit for our mobile technology and products," said John Zhao, CEO, infolio, Inc. "The myCasio service will really allow business professionals to easily integrate and use their PDAs into a demanding, mobile lifestyle."
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