Unwired Express Announces the First Ever Context-Based Enterprise Mobility Platform

Express Mobile Platform Addresses Shortcomings of First Generation Solutions, While Providing a New Level of Productivity and Usability for Mobile Users

Unwired Express, Inc., a pioneer in context-based enterprise mobility, today announced the release of its Express Mobile Platform(TM).

Unwired Express accelerates the completion of critical business tasks by extending enterprise applications into relevant, actionable and timely information for mobile users. By providing this new level of productivity, companies can maximize the benefits of existing enterprise applications, reduce operating costs, increase revenues and improve customer satisfaction.

Unlike previous wireless solutions, the Express Mobile Platform delivers mobile applications that adapt and respond in real time to the dynamic needs of mobile users. This is achieved by determining the context -- activity, intent, location, preferences and environment --for individual mobile employees and applying it to the navigation, presentation and business logic of mobile applications.

"Sun believes that context-sensitive applications -- smart Web services that modify their behavior based on identity, location, timing and intent -- are the next big thing," said Ken Sauter, vice president, enterprise marketing for Sun Microsystems. "Unwired Express is one of the first companies to take our Sun(TM) Open Net Environment (Sun ONE) vision and turn it into a commercial product for the mobile enterprise."

The Express Mobile Platform delivers highly personalized, actionable alerts and dynamic menus to mobile users even when out of wireless coverage.

"We have solved the last mile dilemma of how to extend corporate information into convenient, relevant and useable solutions, while not losing sight of a company's business and financial objectives," said Yuval Boger, president, chief executive officer and founder of Unwired Express. "We've developed the first context-based mobile application platform that addresses the divergent needs across the enterprise --from the corporate headquarters to the field."


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