2Roam, a leading global wireless software and service provider, today announced that Lycos Europe's Fireball, one of the most popular search engines in Germany, has selected 2Roam to optimize its site for wireless devices. With the 2Roam Wireless Solution(TM), Fireball (www.fireball.de) can now offer German users access to the site from any wireless device. Fireball's wireless customers can perform Web searches as well as access newspaper articles from over 200 German speaking online newspapers, email and other features. Fireball is the first 2Roam customer supported by its newly opened branch office in Munich, Germany.
Owned by Lycos Europe, Fireball is the first German speaking search engine with a daily index update receiving over 100 million page views per month. Fireball's wireless site features the popular Fireball WAP Search Engine and WAP Catalog, as well as Shopping, FireMail, FireCard, Weather Information, a tariff guide, newspaper articles and the scientific Wissen section. The Fireball mobile site is now live and accessible to the German wireless market, the largest in Europe with over 5.1 million wireless Internet users.
2Roam's technology and partnerships are uniquely suited to address the mobile needs of international businesses such as Fireball. The 2Roam Wireless Solution processes the myriad of native wireless protocols and languages to optimize the delivery of Fireball content to any handheld device regardless of make, model, form function or screen size. In addition to its long list of U.S. based customers, 2Roam has delivered wireless Web sites in several countries throughout Europe and Asia.
"As one of the most trafficked sites in Germany, it is critical that our wireless site deliver the superior user experience that Fireball visitors have come to expect on the PC," said Dr. Detlev Kalb, managing director at Fireball. "We selected 2Roam following an exhaustive technology evaluation based on its proven platform technology and success in deploying other international sites like ours. 2Roam has overcome the technical complexity of our wireless market to help us reach our user base on whatever wireless device they may own."
To aid its international expansion and to support its new European customer base, 2Roam has opened a new European office in Munich, Germany. The Munich office is led by Colin Gallick, senior vice president, 2Roam Europe. 2Roam now has international offices in Munich, London and Tokyo in addition to its Redwood City, Calif. headquarters and San Francisco, Calif. branch office.
"Fireball is the first of many premier European companies which 2Roam will assist in entering the wireless world," said Gallick. "Our understanding of the local market and successful deployment of European wireless sites puts us a step ahead as European businesses continue to explore wireless at an unprecedented rate. This presents us with a tremendous opportunity to continue to expand our growing customer base."
[ Home | Contact | MobiChat | Experts database | Let's do it ]
Comments to the content of this page can be posted on the MobiChat discussion group