Ubi Soft is positioning itself to become a video game publisher with maximum mobility.
Currently the largest third party publisher in Europe for the new Game Boy Advance system, Ubi Soft is now set to bring a lineup of 15 unbeatable new games to PDAs worldwide before Christmas, making it an international publishing powerhouse for PDA format, as well as traditional video game formats.
Thanks to its partnership with it's 'brother' company, LudiGames, Ubi Soft will establish itself as a leader in the mobile sector. Ubi Soft star Rayman(R) will make his PDA debut in Rayman(R) Palm OS and Rayman(R) Pocket PC both developed by the LudiGames team. Also going mobile are Tom Clancy's In Depth, Chessmaster(R), first person shooter games Mars and Infested Ground, and puzzle game Traffic. An industry with strong growth potential, the Palm has a worldwide installed base of 12 million units and the Pocket PC 1.5 million. Compaq, for example, has just sold its millionth I-PAQ, demonstrating that the market is both healthy and moving towards high quality machines.
Ubi Soft will use its extensive worldwide PC distribution network and global marketing capabilities to bring these new portable games to consumers in 52 countries: "Ubi Soft is a proud partner of LudiGames. We are working to bring quality games to an even more diverse audience, making interactive entertainment more accessible than ever. These titles are only the beginning," stated Yves Guillemot, CEO of Ubi Soft Entertainment.
Michel Guillemot, CEO of LudiGames added, "We have been able to marry the best of our technological expertise on the PDA format with Ubi Soft's portfolio of world-renowned licenses and innovative in-house creations. Gamers will now be able to buy the software and download the game to their mobile unit, giving them the option to game anytime, anywhere. Together, we are going to take the mobile market by storm."
In addition to games destined for the pocket format, LudiGames has also begun development of cellular games in close cooperation with cell phone manufacturers and operators, producing a more advanced and intense portable gaming experience. Use of UMTS and GPRS has even led to the creation of a treasure-hunt type game that gives you clues and objects to search for as a function of where you are in the world. Development deals have already been signed with 15 important operators worldwide for games, and the gates to both the cellular and PDA markets are wide open. LudiGames will also offer several games like Pirates (working title), an online/offline game, allowing players to play alone on their phones or against others around the world through the aid of messaging.
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