Hutchison 3G UK, holder of the Universal Mobile Telecommunications System (UMTS) license for the largest block of wireless spectrum in the U.K., today announced that it has selected Chordiant Software, Inc. (Nasdaq:CHRD), a leader in Unifying Customer Relationship Management (CRM) Solutions, as its strategic CRM supplier for real-time customer interaction management. Terms of the contract were not disclosed.
Chordiant will handle operational CRM functions for Hutchison 3G subscribers across multiple channels. This will allow Hutchison 3G to provide an unrivalled customer experience aimed toward maximizing customer satisfaction and retention.
The system is expected to be initially implemented in the U.K. and later made available in every country where Hutchison Whampoa has 3G interests. Hutchison 3G's unified, enterprise-wide CRM approach is expected to strengthen its ability to offer totally personalized services to customers, improving Average Return Per User (ARPU).
Colin Tucker, managing director of Hutchison 3G UK, said, "Customer satisfaction is of paramount importance to us. We selected Chordiant as a CRM partner because they can provide us with the best solution to build and maintain strong customer relationships."
Hutchison 3G's unique software architecture will provide a single view of each customer. Within that architecture Chordiant will be instrumental in providing customer-focused information and managing customer interactions. This will enable Hutchison 3G to deliver relevant business services tailored to any subscriber across any medium.
"Hutchison 3G is extremely diligent in its efforts to provide an unrivalled customer experience for mobile users and maximize return per subscriber," said Sam Spadafora, Chordiant Chairman and CEO. "Our track record with Global 1000 telecommunications companies means that our solutions are designed to help differentiate Hutchison 3G, its brands, service levels and offers with customers as it enters the market next year."
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