Motorola and Domino's Pizza Team on Mobile Commerce Initiative

Motorola, Inc., and Domino's Pizza(R) announced today that the two companies have signed a joint agreement to deploy the first phase of Pizzacast -- an m-commerce service that allows consumers with web-enabled phones to order hot pizza while on the go. The agreement marks Domino's first step in the national deployment of the Motorola Pizzacast m-commerce engine that drives wireless retail transactions.

Today's agreement is the result of Motorola's close collaboration with Domino's Pizza to provide a customized mobile commerce solution. The Pizzacast mobile commerce application software was specifically designed to enhance Domino's growing portfolio of technology and customer relationship management solutions.

"We are pleased to have selected Motorola to team with us to build a new mobile commerce channel for Domino's Pizza," said Jack Scheible, Senior Director, CRM of Domino's Pizza. "We are constantly developing innovative ways to establish new access points and ongoing relationships with our consumers. We are impressed with the superior qualities of the Pizzacast mobile commerce engine, combined with Motorola's detailed understanding of the pizza business," said Scheible.

"As m-commerce matures and becomes standard in the wireless world, Motorola will emerge the leader thanks to the early development of relationships like this one with Dominos," said Tim Krauskopf, vice president of core software solutions in Motorola's Internet Software and Content Group. "We anticipate that Pizzacast will have a ripple effect in terms of the introduction of similar m- commerce initiatives to a wide variety of high- volume consumer businesses. We look forward to customizing and installing our m- commerce architecture as part of our professional services for other companies looking to extend their existing business into the wireless space."

Mobile commerce is one of the key applications driving Motorola's professional services offerings for enterprise customers and network operators. Motorola provides its wireless expertise to customize solutions for its customers and their customers.

The first phase of Pizzacast gives Domino's customers the ability to now use their web-enabled mobile devices as ordering tools. Users will have access to valuable offers, coupons, upcoming promotions and new Domino's services while on the go with their mobile phone. For more information about the Pizzacast solution, go to

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