China Unicom, the second largest mobile network operator in China, is gearing up for the mobile data revolution. CMG Wireless Data Solutions, the leading supplier of High Performance mobile messaging solutions, has been selected to provide its end-to-end messaging solution in seven provincial branches: Zhejiang, Shanghai, Henan, Heilongjiang, Sichuan, Jilin and Hubei. 30% of the CDMA subscribers will send their messages via CMG's SMSC platform. This move is seen as the catalyst for the expected SMS explosion on the Chinese mainland. CMG's famous messaging portfolio is in use with major global operators, such as the Vodafone and Orange Group, Voicestream, Telefonica, KPN, Globe Telecom, Celcom and Telkomsel, as well as many more.
China is the largest GSM market in the world. According to figures from the Chinese Ministry of Information Industry, the 100 millionth mobile subscriber signed up in March 2001. Forecasts for future growth in China are aggressive and are expected to reach 230 million by 2005. China Unicom expects to have 100 million subscribers by 2005, with 40 million on its new CDMA network. In a recent report on Mobile Data Services in China, The Yankee Group estimates SMS traffic to reach 400 billion messages in the year 2005, twice the current worldwide volume.
The CDMA contract illustrates that CMG's Short Message Service Center (SMSC) solution is available for all important technologies: GSM, CDMA and TDMA. Additionally, the contract proves the successful expansion strategy of CMG in the Chinese market and the strong relationship it has built with local operators and government bodies. "Since the opening of the Beijing-office at the end of 1999, fifteen provincial branches of China Unicom and China Mobile have selected CMG as their business partner. CMG's business critical approach to messaging is the perfect fit for China Unicom as they seek rapid and comfortable message growth. The contract further confirms CMG's commitment to the continued, successful development of value added and premium services in the Chinese market", says Boudewijn Pesch, Managing Director Asia Pacific of CMG Wireless Data Solutions.
Short Message Service Center) CMG's messaging solution is a central store and
forward facility that can accept, buffer, process and distribute up to 2,500
short messages per second in a mobile network. According to Merill Lynch
Research CMG's SMSCs handle more messages than any other system; 32% of the
message volume worldwide is handled by CMG. It is the business critical device
of any successful SMS operation, often generating 10 to 20% of an operator's
revenue. CMG's SMSC has an unparalleled and proven availability record, and its
scalable business concept, provides operators means to effectively increase
messaging capacity as traffic increases. Along with superior performance and
guaranteed Quality of Service, CMG's complete SMS strategy also entails:
* Unlimited real-time prepaid billing and rating
* Subscriber profiling and traffic analysis
* Removal of SS7 performance bottlenecks
* Trusted, cool, plug and play premium services
* Value-added partnerships
* Full integration for 2.5G and 3G
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