Hutchison 3G UK Limited (`Hutchison 3G'), holder of the Universal Mobile Telecommunications System license for the largest block of spectrum for the U.K. and ADC (Nasdaq:ADCT; www.adc.com), a leading global supplier of fiber optics, network equipment, software and integration services for broadband, multiservice networks, announced today they have entered into an agreement to deploy Singl.eView, part of ADC's Singularit.e operations support systems (OSS) suite.
Hutchison 3G UK will deploy ADC's Singl.eView Convergent Billing system to support its multimedia services including voice, data, e-mail, and information services. The system will initially be implemented in Italy and then the U.K. and later made available in every country where Hutchison Whampoa has 3G interests. Singl.eView's innovative billing/rating and transaction management capabilities combined with ADC's broad expertise in developing billing solutions were key factors in its selection.
With 3G, a variety of services will be available through a single source including content providers, advertisers, financial institutions, and other institutions. Singl.eView supports this value chain by handling multi-party settlement and partner relationship management, providing real-time tracking based on product, customer, market, segment, or partner.
"ADC's capabilities and commitment to working strategically with us mean that we can quickly and reliably roll out new products and services, building our position as the demand for 3G services grows," said Colin Tucker, managing director, Hutchison 3G. "We chose Singl.eView because, more than any other solution, it is built to help Hutchison 3G shape the next generation of wireless. In addition to product, however, ADC's commitment to our relationship and the can-do attitude of ADC people sealed our choice."
"In the 3G world it's not just about rating calls based on minutes or bytes and producing a bill. Customers will adopt 3G services to improve their lifestyle, and they will want to manage it in a single account, with a combination of payment models before, during, and after the service is used," said Michael Henderson, senior vice president of global sales and marketing for ADC's Software Systems Division. "Singl.eView's innovation, backed by ADC's drive to help its customers to position and develop their offerings in changing and new environments, provides flexibility and helps gives Hutchison 3G a competitive edge."
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