AvantGo, Inc. (Nasdaq:AVGO), the leading provider of mobile infrastructure software and services, and Expedia.com, an independent leading online travel service, today are showcasing Expedia's successful AvantGo-powered wireless initiatives at the Wireless in the Travel Industry 2001 conference. Expedia is using AvantGo's mobile solutions to enhance its customer relationship management strategy. Attendees at this year's conference are also getting to experience AvantGo's award-winning solutions first-hand, accessing event information from the show floor on their mobile devices via the AvantGo mobile Internet service.
For a wide variety of travel-related companies, including airline carriers, global travel organizations, travel content providers and online booking agents, AvantGo's mobile solutions can extend the savings they are already realizing from their existing Internet investments. For example, AvantGo solutions can save travel companies with call centers an average of $10 per call more and save traditional marketing costs of up to $1.50 per mailing.
For companies like Expedia, going wireless is about strengthening customer relationships. "Delivering our Web content and services on handheld devices and Internet-enabled mobile phones has become a very important piece of our customer relationship management (CRM) strategy. It lets us provide new value to our existing customers, and we expect it will help us attract new customers, too," said Mitch Robinson, Marketing Manager, Wireless Services at Expedia.com.
Individuals and corporations benefit from personalized information and mobile access to critical business data and applications. AvantGo mobile solutions provide maximum flexibility by supporting a wide variety of devices, including Microsoft Pocket PC-based and Palm OS-based devices, as well as Research In Motion's BlackBerry Wireless Handhelds(TM), using a variety of connectivity options from today's wireless protocols, including GSM, GPRS, CDPD, CDMA, Mobitex and 802.11(b) wireless local area networks.
"Today, mobile devices have expanded the scope of business practices beyond the boardroom, beyond the Internet, to literally anywhere in the world - at any time," said Richard Owen, CEO of AvantGo. "AvantGo solutions enable travel-related businesses to leverage their existing technology systems without significant additional investment in resources. We give these businesses a new way to connect with their customers as they travel throughout the world, while also providing the means to access their own internal corporate applications and information from the road."
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