BarPoint.com Takes AlphaCraze.com Wireless

BarPoint.com (Nasdaq:BPNT), a leading online and wireless product information service and applications developer, today announced it has added AlphaCraze.com as a data and commerce partner on its Web site and BarPoint Shopper(TM) service. Currently available at http://www.barpoint.com from a desktop PC or any Internet-enabled mobile device, the BarPoint service now allows users to search for product information and/or purchase items from AlphaCraze.com. In addition, AlphaCraze.com is now a direct commerce partner, allowing registered BarPoint members to use the BarPoint multi-vendor shopping cart and electronic wallet to purchase items directly from their desktop PC or any mobile device such as an Internet-capable cell phone, interactive pager, or PDA.

With hundreds of thousands of titles in its catalog, AlphaCraze adds a wide range of products to BarPoint's Books, Movies and Music categories. In the Music category, BarPoint's audio clip service allows users to listen to song clips from either digital or Internet-enabled mobile phones, anytime, anywhere. BarPoint offers mobile consumers an easier, more interactive shopping experience, allowing them to make informed and accurate buying decisions more conveniently, right at the point of purchase.

"Now that AlphaCraze has become a direct commerce partner, BarPoint users can not only receive product information and listen to audio clips on their mobile devices, but they now have the ability to purchase products directly from AlphaCraze anytime, anywhere," said John Macatee, President and CEO of BarPoint.com.

"We're excited to finally begin participating in the wireless environment," said Matthew Foy, VP of Marketing and Co-Founder of AlphaCraze.com. "We have been shopping around for some time now in order to find the perfect partner that could successfully supply the technology, scalability as well as reach that BarPoint has to offer. With their secured relationships among all the major carriers we are now rest assured that consumers will be able to enjoy the superior discounts that AlphaCraze.com has to offer through their wireless device. We owe it to our customers to expand our accessibility and BarPoint is certainly helping us leap forward and accomplish this goal."

The BarPoint service is accessible from a desktop PC or from any mobile device that can access the Internet, including cell phones, interactive pagers, and PDA's. In addition, BarPoint is bookmarked on the shopping menus of Internet phones sold by AT&T Wireless, Sprint PCS, Verizon Wireless and Cingular Wireless among other carriers. Visitors to BarPoint can search for product information from any device by entering a unique identifier such as a UPC or ISBN, or by a text or keyword search. With the free "My BarPoint" personalized services, registered users can use any device to easily save products on custom wish and gift lists for later action. With BarPoint's robust, device-agnostic infrastructure, users can move seamlessly from device to desktop to device and always have the product information they need at their fingertips.


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