Nieuwegein, the Netherlands, 8 October 2001 - Globe Telecom has tapped CMG Wireless Data Solutions to provide additional storage and forwarding facility for its highly popular short messaging service (SMS).
The contract was signed by Globe's President and Chief Executive Officer Gerardo C. Ablaza and Frans Veen, CMG's Senior Vice President for Global Marketing and Sales.
Even before the deal was forged, Globe had already activated CMG's Short Message Service Center (SMSC) during the first half of 1999.
SMSC is a component in the standard GSM (Global System for Mobile Communications) network infrastructure. It is the business critical device of any successful SMS operation since it accepts, buffers, processes and distributes all short messages in a mobile network.
It also generates SMS Data Records (SDR) which are used for billing the subscriber who originated the text message.
Globe first used CMG's SMSC in mid-1999 since it has the biggest capacity that can be obtained on a single platform. CMG's system can process 2,500 SMS per second.
"About 98 percent of all our SMS traffic is currently being supported by the two CMG SMSCs. The advantage of having the CMG SMSCs is that we can have the capability to accommodate high SMS traffic over a few platforms and that upgrades can easily be implemented through software only, thus allowing us a very fast time-to-market turnaround," said Ricky Silva, Globe's Assistant Vice President for VAS-Product Development.
"We are very pleased with the contract we signed with Globe Telecom, one of the leading SMS companies in the world. It expresses the commitment of both partners to build a long-term relationship. Globe has been very successful in the Philippines the last two years, which proves the perfect fit of both parties in the messaging market. We are confident that our solutions will continue to contribute to Globe's messaging success," reports Frans Veen, CMG's Senior Vice President, Global Sales & Marketing.
It should be remembered that texting became a hit in the Philippines in 1998, four years after Globe pioneered the otherwise, hardly used value-added service that became popular when the prepaid call service was introduced.
For Globe, from an average of 50 million text messages daily (inbound/outbound) in the fourth quarter of 2000, the volume reached over 70 million messages each day by the first half of 2001.
Globe is a full-service telecommunications company offering cellular mobile telephone system (CMTS), fixed telephone and international communications services, International Private Leased (IPL) lines, Internet access, VSAT (Very Small Aperture Terminal) service, Inter-Exchange Carrier service, Frame Relay, Value-added Network Services (VANS) and other domestic data communications services.
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