i3 Mobile Debuts "Pronto" Wireless Service

Hartford/New Haven Consumers First to Receive New Service that Turns Your Mobile Phone into a Mobile Personal Assistant

i3 Mobile Inc., (Nasdaq: IIIM), a leading provider of premium wireless content and services, today launched Pronto(SM), a wireless service that takes the power of the Internet, the leading edge of voice recognition technology and the concierge service of a fine hotel to create The New Mobile Experience(SM).

Beginning immediately, consumers in the Hartford/New Haven, Connecticut area will be the first wireless users to be offered the new service.

Pronto is built around a powerful voice recognition system, allowing users to simply ask a question and get an answer. Pronto is quick and easy to use, unlike other voice-based services which force consumers to navigate through multiple menus one word at time. Pronto guarantees a successful consumer experience on every call, with live operators standing by 24/7 to help with more detailed requests.

In addition to giving consumers the best of the internet just by asking, Pronto also allows users to communicate with colleagues, friends and family via email or text-based wireless messaging. The service, which is priced at $14.95 per month, works on any mobile phone and is available with no annual contract.

"Wireless users have told us that Pronto offers the extra support they're looking for when they're mobile - the service, information, and messaging capabilities that makes Pronto their Mobile Personal Assistant," said John A. Lack, President and CEO of i3 Mobile. "We believe Pronto will change the way consumers use their mobile phones, giving them the power to more effectively manage both their personal and professional lives. Pronto puts a world of information and communication at the command of your voice," he continued.

Connecticut-based i3 Mobile selected Hartford/New Haven as its first test market because of the area's wireless penetration rate of 63% and over 1.1 million wireless users as well as its adjacency to i3 Mobile's corporate headquarters in Stamford, CT.

Pronto includes the following features:

Instant Info

Instant Info provides quick voice access to virtually any kind of information... accessing the best content available from the Internet just by asking. Pronto subscribers can find up-to-the-minute stock quotes, weather, lottery results, sports scores, betting odds, movie schedules, restaurant reviews and much more.

Mobile Concierge

Pronto ensures a successful experience every time with live mobile concierge operators available 24 hours a day to assist with more complex or detailed requests. Mobile concierge operators provide subscribers with driving directions, dinner reservations, flight information, and the peace of mind in knowing that whatever is needed, a real person is standing by to help.

Phone Mail

Phone Mail lets subscribers communicate at an entirely new level by using their voice to send quick email and text updates from a library of commonly used phrases. Subscribers can create buddy groups allowing them to send text messages to mobile phones and email accounts. Messages can be sent to one person or to a group of up to 50 people at a time. It's as easy as saying, "Email the committee that I'm running 15 minutes late," and Pronto delivers the email to the entire committee.

Customizable Features

Pronto subscribers with ringtone- and graphics-compatible mobile phones can customize the way their phones sound and look. Pronto offers downloadable ringtones from a collection including today's hottest hits and favorites from every genre of music. Pronto subscribers can also display phone screen graphics they've chosen from hundreds of different designs. They can even create their own tones or designs using Pronto's exclusive ringtone and graphic creators.

Pronto Marketing Campaign

Hartford/New Haven residents will learn about Pronto through a consumer advertising campaign including television, radio, billboards and newspaper advertising. Television spots will air on local network affiliates WVIT (NBC), WFSB (CBS), WTNH (ABC) as well as local cable including The Weather Channel, CNBC, CNN, E! TV and Lifetime.


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