InfoSpace, Inc. (Nasdaq:INSP), a leading provider of the platform and applications that enable partners to deliver consumer and commerce services across the Internet to any device over current and next-generation networks, today announced record consecutive months for SMS traffic across the company's European carrier partners during the third quarter.
"InfoSpace has been on the cutting edge in delivering SMS-based services in countries around the world for a long time. Our success is demonstrated by the record levels of European SMS traffic we have delivered over our platform during each of the past three months," said Naveen Jain, chairman and chief executive officer of InfoSpace. "As a result of our experience and the strong relationships we have forged with our wireless carrier partners to date, we are well positioned to support carriers in the US and overseas as they look for solutions that enable them to roll out innovative SMS-based mobile information services to their customers."
SMS-based mobile-to-mobile messaging and value added services have been very successful in Europe. The widespread adoption of SMS services in Europe has led some carriers there to derive significant percentages of their revenue from the delivery of SMS services. Once advanced technologies enabling 2-way SMS and SMS interoperability between carrier networks become more widespread in North and South America, analysts have predicted SMS usage to grow rapidly in the Americas as well.
InfoSpace began powering SMS-based services for wireless carriers in 1996 and today the company powers SMS services for leading carriers in countries around the world including Virgin Mobile (UK), KPN (Netherlands), Libertel (Netherlands), Dutchtone (Netherlands), diAx (Switzerland), Vodafone Australia (Australia), Verizon (US), Cingular (US) and ALLTEL (US).
The InfoSpace SMS platform enables carriers to deliver a broad range of SMS-based services, from asynchronous time and event-based alerts to 2-way `interactive' SMS services to cross-carrier SMS text messaging interoperability. InfoSpace's SMS services can be delivered to almost any digital phone or pager, not just phones that have WAP browsers installed. Therefore, by rolling out value-added interactive services over SMS, carriers are able to target these services at almost any device on their network.
Recent developments in SMS technology also position SMS as a driver of WAP usage. This new technology, referred to as "WAP-push," is included in the newest WAP specifications and allows a formatted message containing embedded links to WAP pages to be delivered to a handset via SMS. When the subscriber views the message, they will have the option to click on any of the embedded links, which will automatically initiate a WAP session and take the user to pages that contain additional information.
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