Sony Ericsson Mobile Communications established today

Sony Ericsson Mobile Communications, the joint venture between Telefonaktiebolaget LM Ericsson and Sony Corporation, will today start its operations, following final approvals from the European Commission and other regulatory authorities. The new company will start its operations today and is aiming to become the number one player in mobile multimedia products within 5 years.

"I am proud to announce that we have received the final approvals and we can start operations according to our initial plans", says Katsumi Ihara, President of Sony Ericsson Mobile Communications. "We are 3,500 committed employees who are very much looking forward to creating a great company and to launching our first products during next year", says Mr Ihara.

On August 28, Telefonaktiebolaget LM Ericsson and Sony Corporation signed an agreement to set up Sony Ericsson Mobile Communications as an equally owned joint venture. On September 11, the boards of both companies announced that their respective boards have approved the mobile phone joint venture. President of Sony Ericsson Mobile Communications is Katsumi Ihara, and Executive Vice President and Head of Sales & Marketing is Jan Wäreby.

Sony Ericsson today also disclosed its new brand name and logo. The new brand name is Sony Ericsson and is accompanied by a symbol in a warm, organic green color.

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