Strategy Analytics presents a positive review of the Nokia 5510 entertainment device. The 5510 serves to whet the appetites of 16-24 year old users for future enhanced 3G iterations of these applications. Next generation devices with color display, expanded memory and packet data support will be critical to mass market acceptance.
Announced today, the new 5510 'entertainment' phone from Nokia has an integrated music player enabling users to download and record AAC and MP3 music files and 64MB of memory to store 2 hours of music. More importantly, the device allows extended text messaging (up to 459 characters) and supports enhanced 'picture' messaging. With a horizontally centered screen and full qwerty keyboard, Nokia has taken an aggressive step to overcome the message input frustrations of messaging users and change the form factor for entertainment-oriented handsets that Strategy Analytics' has long espoused as the next required step for the take-up of EMS, MMS, and entertainment services.
The 5510 serves to whet the appetites of 16-24 year old users for future enhanced 3G iterations of these applications. However, without being GPRS-enabled, without a color display, and with Strategy Analytics research indicating that 16 to 24 year old European users expect to spend less than half the 5510s anticipated price (US$360, E399), it remains to be seen if this segment will expend the necessary resources to make the 5510 more than a mild niche market success. The Strategy Analytics' Wireless analyst team welcomes your comments, questions and input in this key area.
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