November 28, 2001
Company Achieves 500% Improvement in Wireless Data Transfer Rate
Using Intel(R) Flash Data Integrator Technology
JAMDAT Mobile, a wireless entertainment applications and technology company, today announced that the Company has worked with Intel Corporation to improve performance of entertainment applications on wireless handsets.
The Company utilized Intel(R) Flash Data Integrator (FDI) technology loaded in a Motorola J2ME (Sun Microsystem's Java 2 Micro Edition) handset using JAMDAT's J2ME Golf application. A 500 percent improvement in "write performance" and a 300 percent improvement in "read performance" was achieved.
The increased data transfer rates within the handset's memory chips translates to faster gameplay in the form of quicker scrolling and speedier plays, thus providing consumers with a more gratifying entertainment application experience on their wireless handsets. Additionally, wireless carriers benefit as they have more satisfied customers who use services more frequently. This helps increase ARPU (Average Revenue Per User) and customer retention rates.
The results of JAMDAT and Intel's collaboration was chronicled by Intel via a case study available on the Intel Website: http://www.intel.com/design/flash/casestudy/jamdat.htm.
The use of Intel's FDI technology to enhance J2ME application performance was led by the JAMDAT technology lab and JAMDAT CTO Dr. Shumeet Baluja. Intel's FDI, which reduces latency in J2ME applications, is part of its Personal Internet Client Architecture, a scalable architecture that enables the development and delivery of Internet, voice and data solutions to the wireless world.
Intel's FDI is used for flash memory management in data-intensive wireless applications. FDI manages code, data and files in all Intel flash memory products and reduces bill of materials costs by enabling low-cost, multi-level, cell flash products. It also simplifies development on today's data-intensive wireless handsets and supports downloaded Java applets and voice recognition tags. Note: FDI performance was measured against the Java Record Management System (RMS).
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