November 12, 2001
OmniTicket Network, the international leader in admission and venue management systems, will highlight the OmniTicket Express Pass, the OTN Ticket Dispensing Machine and several wireless, handheld devices at IAAPA 2001. The IAAPA convention will be held in Orlando, Fla. from November 10-17, 2001.
The OmniTicket Express Pass process enables attraction visitors to electronically purchase or "activate" pre-printed tickets on the Internet or through a call center, thus eliminating the need for visitors purchasing advance tickets to wait for delivery, pay for shipping or stand in will-call lines at the venue. This process, currently in a pilot phase at one of Florida's largest travel companies, also eliminates the need for wholesale or retail ticket distributors to use vouchers or manage large supplies of live ticket stock. The patented OmniTicket Express Pass process allows the distribution of pre-printed tickets or loyalty cards with no admission entitlements to be activated as specific ticket products or packages of products through a secure Web site or call center. Once activated, the ticket can go directly to the gate of the venue where an OmniTicket reader verifies admission rights. Reporting on sales and admission data for the process is available in a standard electronic format to ensure that no manual processing is required.
"Our clients are looking for a way to increase the reach of their distribution while, at the same time, they have to cut costs," said Melinda Shishan, Director of Sales & Marketing for OmniTicket Network, "The OmniTicket Process is OTN's solution to help our clients successfully reach those two critical objectives."
Another product that OmniTicket Network will display is the new automated Ticket Dispensing Machine (TDM). This "automated will-call kiosk" eliminates the need for guests to wait in will-call lines to pick-up tickets purchased in advance, which saves the guest and the venue valuable time as well as money, since no shipping or handling is needed. Customers can purchase tickets over the Internet or through a call-center and, upon arrival at the venue, can insert the credit card they used to pay for the purchase into the machine. The credit card insertion prompts the printing of the correct ticket order.
"Innovative venues, such as the London Eye, already have multiple Ticket Dispensing Machines available on site to serve their visitors and help shorten ticket lines," said Shishan. "Using the TDMs, venues can offer greater guest service while saving on labor expenses. OTN dispensing machines issued over a million tickets already this year...that's a lot of labor saved."
Additionally, OmniTicket Network will highlight the Handheld Wireless Cashier (CAS) Sales Station, and Handheld Access Control devices. The Wireless CAS Sales Station is a hand-held, full-functioning computer, with an electronic keyboard. The tablet has Radio Frequency (RF) connectivity to the main ticketing network and has all the security and flexibility of a desktop PC. All transactions occur in real time, allowing operators to move through the ticket lines selling tickets or through the venue processing upgrades. The Wireless CAS station includes a magnetic strip reader to read credit cards and a portable receipt printer to print credit card receipts.
The selection of OTN's Handheld Access Control devices allow the scanning of bar coded tickets or the reading of magnetically encoded tickets to perform access control functions in real time through a wireless network. These devices, most weighing in at less than a pound, are offered in 35 or 46-key alphanumeric or 22-key numeric keyboard configurations for easy input. One of the offered devices, the Wearable Scanning System, is worn on a user's forearm and includes a CPU, display, keyboard, battery pack and fingertip scanner.
"Wireless, portable and handheld solutions are key to solving the unique operational issues that consistently challenge attractions and amusement venues," said Shishan. "These solutions allow venues to manage their visitor flow and ticketing operations in ways they've never been able to do before. The bottom line is a more efficient operation and a happier guest."
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