December 20, 2001
The Salvation Army in Finland launched its annual Christmas Donation campaign on the Internet for the fourth consecutive year. This year the Campaign utilizes text messaging (SMS) for the first time in a unique way. People who take part in the Campaign receive a goodwill message to their mobile phones, and that message can be forwarded via SMS to their friends and colleagues. The online campaign has been created by Ego Taivas agency and SMS technology has been provided by Add2Phone Ltd, the leading mobile marketing and m-commerce technology company.
The Christmas Campaign is a joint charity effort from a number of media partners, including leading Finnish media companies and commercial TV channels. Add2Phone as their involvement in the Campaign provides the SMS service that is promoted in print and television. A highly innovative approach for mobile service marketing is done together with TV channel Nelonen, who is providing media in their popular interactive TV Chat show for promoting the SMS service.
"The key target of the Christmas Campaign is to actively involve a large number of people who make donations and to bring the spirit of humanity, community and Christmas into digital and mobile media. Text messages link everyday life and our online donation campaign together in a beneficial way," comments Public Relations Manager Mr. Antero Puotiniemi of the Finnish Salvation Army.
"SMS is the modern and real-time equivalent of word-of-mouth, and by using the person to person approach in promoting the Salvation Army Christmas Donation Campaign we are able to take full advantage of viral marketing," says Mr. Aki Snellman, Chief Development Officer. "Add2Phone is proud to participate in this goodwill campaign and to do our part for those in need of help this Christmas."
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