December 4, 2001
Avesair, Inc., provider of the leading mobile marketing and commerce platform, Avesair MATCH, has continued its global expansion by striking a deal with 12snap, a leading European mobile marketing company (www.12mobilemarketing.com).
12snap will gain a competitive advantage by using Avesair MATCH (Messaging and Targeting for Carriers and Handsets) to increase the efficacy of their European mobile marketing programs.
MATCH is a platform for managing mobile marketing and commerce campaigns that offers elaborate targeting and campaign management capabilities. 12snap has extensive experience in mobile campaigns through their work with companies such as McDonalds and 20th Century Fox, where they created and managed a database ranging from 500,000 to over 2.5 million customers. Using MATCH, 12snap will now be able to manage and deliver messages across very complex databases, giving them accurate targeting, precise and real time reporting and complete campaign management.
In addition, MATCH will allow 12snap to tap into additional customer preference information, providing more effective mobile marketing campaigns and better feedback for advertisers. The flexibility of the platform allows MATCH to work directly with a variety of customer data and outside databases, allowing mobile marketers to target their campaigns more effectively, resulting in higher success rates. 12snap will be able to offer their current and future clients an exact way of reaching their target audience ensuring they are way ahead of their competitors.
"Our partnership with Avesair means that each time we run a campaign we can input further information on our consumers, enhancing our already-extensive database, and ensuring it is efficient and cost-effective," says Anne de Kerckhove, managing director of 12snap. "This will enable us to provide our clients with a better return on investment. This latest investment consolidates 12snap's leading position in mobile media sales in Europe."
"We are thrilled to be working with 12snap--the clear European leader in mobile marketing," said Ernie Connon, CEO, Avesair. "This alliance not only serves as a further stepping stone in Avesair's growth and expansion but, because of the complementary focus, skills and experience of our respective organizations, we believe that, perhaps for the first time in Europe, both advertisers and subscribers can access a complete and robust value-chain offering for wireless media. This is a very important step forward for the mobile marketing industry."
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