M2 PRESSWIRE-2 February 1999-MOBILEONE ASIA: MobileOne Asia to offer easy-to-use info-on-demand services with De La Rue's unique SIM toolkit solution
With De La Rue Card Systems' unique SIMphonIC Toolkit solution, MobileOne Asia (M1), a leading personal communications service provider in Singapore, is now able to offer its customers user-friendly Info-on-Demand Services.
The SIMphonIC Toolkit card, available with any Phase 2 GSM phone, offers a quick and easy menu-driven navigation that allows M1 customers easy access to a wide range of information through Info-on-Demand service. With the SIMphonIC Toolkit solution, M1 customers no longer need to enter application numbers to access information.
This latest innovation offered by M1 allows its customers access to timely information on stocks, currencies, banking services, movies, restaurants, travel timetables and weather reports quickly and easily through a user-friendly menu-driven interface. It also gives M1 customers an option to store their preferred list of information by adding or deleting selected categories from pre-programmed SIM cards.
With no subscription charge, the Information-On-Demand service provides a cost-effective means of accessing specific information with customers only being billed for information accessed.
CEO of MobileOne, Neil Montefiore, adds, "With huge demands for information services in Singapore, Information-On-Demand has been very popular with our subscribers. With SIMphonIC, MobileOne is able to further develop other new and differentiated VAS in the shortest time and as cost effectively as possible."
Commenting on M1's latest service, President for Asia Pacific of De La Rue Card Systems, Cheong Chung Chin says, "M1 is the first mobile operator in Asia to develop this application on a Java-powered SIM platform which eliminates the traditional proprietary approach to programming SIMs." CEO of M1, Neil Montefiore, adds, "Demand for information services is great in Singapore and Info-on-Demand has been very popular with our subscribers. With this SIMphonIC Java Toolkit, M1 is able to further develop other new and differentiated VAS at the shortest time and cost possible."
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