NEW ORLEANS, CTIA Wireless '99, February 8, 1999 -- Schlumberger Smart Cards & Terminals, the leading provider of smart card-based solutions for the GSM market in North America, has developed a unique smart card-based loyalty application targeting frequent travelers. The innovative application will be shown at booth #5475 at the CTIA Wireless '99 conference in New Orleans on February 8-10, 1999. The application is typical of the type smart card-based value-added service that can help GSM operators grow their subscriber base and increase airtime usage.
The Frequent Traveler e*Assistant application combines usage-motivating rewards -- air miles for air time -- with personalized and on-demand flight information to create a value-added service with special appeal to business travelers. In addition to providing frequent flyer miles as a reward for airtime usage, the frequent traveler e*Assistant application from Schlumberger uses smart card-enabled push/pull technology to deliver personalized flight information. When a subscriber books a flight on a participating airline, the subscriber will have the option of automatically receiving the following information and alerts delivered via his/her hand set:
Flight confirmation and schedule Two-hour reminder alert before flight time Gate information when assigned Alerts about gate changes, flight delays or cancellations Alert when the plane is beginning to board
The subscriber also has the option at any time to access information, including:
Flight status Information on earlier and later alternate flights Direct connection to airline travel assistance operators
This program enables mobile phone operators and airline companies to combine the air-time for air-miles reward program with a complementary service for their most important common customers.
"GSM operators must differentiate their services in order to retain customers and grow their subscriber base," stated Sami Nassar, director, Telecom, Schlumberger Smart Cards & Terminals, North America. "Smart cards enable operators to quickly, easily and cost-effectively offer a wide range of services that appeal to high usage groups within their subscriber base. Business travelers are typically intensive users of mobile phone services; and GSM providers can use the Schlumberger smart card-based Frequent Traveler e*Assistant loyalty application to win and retain 'road warrior' business."
Nassar noted that awards programs were identified as one of the leading services preferred by consumers in a recent nationally projectible omnibus phone survey sponsored by Schlumberger. "Next to prepayment options, consumers named frequent caller reward programs as the most appealing mobile phone service."
Schlumberger provides smart card-based solutions that enable operators to offer value-added services aimed at growing subscriber base and increasing airtime usage. In late 1998, Schlumberger introduced Schlumberger Mobile Solutions, a complete suite of smart cards, software systems, services and application development expertise that meets GSM operators' current needs, while offering Java'-based technology to enable a new generation of downloadable, value-added services.
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