Ericsson once again combines its core strengths in datacom and mobility in breakthrough live demonstrations, which put third generation mobile communications ever closer to being in the hands of users.
Visitors at a recent trade show in Stockholm experienced first-hand what third generation (3G) mobile communications will be like. Passengers in Ericsson's 3G demo vehicle could surf the web, listen to streamed music, send e-mails with large attachments, and play interactive multimedia games, all while moving around in the WCDMA wide area network. The demo system can handle all these different kinds of services, including IP-based services, simultaneously.
This is the first-ever live demonstration of packet-switched services at speeds up to 472 kbps in a vehicle moving about in a 3G wide area network. "Doing this kind of demo in a controlled environment like a laboratory has been done before. Providing multimedia services live, while moving about a wide area outdoors, is the real breakthrough we're demonstrating," says Håkan Djuphammar, Director of WCDMA Product Strategy at Ericsson. "This live demo as well as others with operators around the world are significant proof of Ericsson's advanced 3G development and a further strong signal to operators that commercial services can quickly be brought to the market when they get licenses," Håkan Djuphammar continues.
Users' response to increased system capabilities shown in the WCDMA demo rides in Stockholm are yet further confirmation that they find IP-based services such as intranet access, e-mail, mobile e-commerce, and entertainment such as downloading real-time music and movie clips to be very attractive when offered in a mobile environment. This user interest is consistent with the on going feedback from Ericsson's other 3G experimental systems on three continents. Other Ericsson breakthroughs in wireless datacoms during 1998 included the first live demos of GPRS and its evolution into third generation, EDGE. During the fist quarter Ericsson captured more than half of all contracts for GPRS systems. This gives Ericsson a head start as a partner for leading-edge operators to bring wireless Internet services to the market. Ericsson is the leading provider in the new telecoms world, with communications solutions that combine telecom and datacom technologies with freedom of mobility for the user. With more than 100,000 employees in 140 countries, Ericsson simplifies communications for its customers - network operators, service providers, enterprises and consumers - the world over.
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