ALAMEDA, Calif. (June 22, 1999) - Geoworks Corporation (NASDAQ: GWRX), a leading provider of mobile e-commerce and information services for the consumer market, today unveiled Discopro.com, the first mobile information service that features discounts and promotions delivered to digital cell phone and alphanumeric pager users.
Totally free for subscribers, Discopro.com sends notifications to subscribers when and where they want about great deals on items they regularly purchase from their favorite retailers.
Discopro.com today launches nationwide with promotions from a wide selection of top-grade retail merchants including Virgin Megastores, T.G.I. Fridays, Noah's Bagels, Einstein Bros. Bagels, Egghead.com, Roundtable Pizza, CD World, Hollywood Video, Seattle's Best Coffee, Bedandbath.com, J. Crew, Pro Flowers, Webtickets, Shopwireless, Opals International, Omaha Steaks, Hunter Bay Coffee, Sportstore.com, Magmall, Magellan GPS and Hotel Discount.
The sign up process for Discopro.com is easy. Consumers go to http://www.discopro.com, where they create their profile and specify how, where and when they want to receive their discount messages. Subscribers can choose to receive their promotions from the following categories: CDs and Gifts, Movies and Concerts, Videos/Electronics/ Computers, Food, Outdoor Recreation/Sports, Automotive/Travel, and Clothes/Home. Once consumers have selected their discount and promotion categories and determined when they want to receive them, they simply provide their cell phone or pager number. To redeem a Discopro.com discount or promotion, customers reference a promotional code while purchasing the item online, via the phone or in person, just as they would with a paper coupon.
"Discopro.com provides convenience, savings and even free merchandise to subscribers for the products they want, " said Rhonda Jobe, vice president of marketing of Geoworks. "Even more exciting from the advertiser's perspective, we've taken the spamming element out of direct-to-consumer promotions, and delivered a highly personalized medium where companies can develop one-to-one relationships with their potential customers."
Discopro.com's advertisers represent a broad range of retail categories so that the service provides value for a wide variety of customers. One of the key benefits to retailers is the ability to provide customized discounts and promotions for specific times, geographic regions and demographic profiles.
"Discopro.com provides us with a new avenue to reach customers via their wireless phones and pagers," said Jon Brodeur, Chief Marketing Officer for egghead.com, one of the first Internet retailers to take advantage of Discopro.com.
Geoworks will continue to add additional retailers and promotional categories on an ongoing basis.
When subscribers sign up for the service, they choose only those retail categories that interest them the most. This ensures that subscribers will receive discounts and promotions that they will want to redeem. Best of all, because these promotions are issued wirelessly, there are no coupons to clip.
The only requirements for consumers to access Discopro.com are Web access and a digital cell phone (enabled with text messaging) or an alphanumeric pager. If subscribers decide to change their selections of retail categories or the times they want to receive messages, they can easily visit the Web site to update their profiles.
Soon after creating their personalized profile, consumers will begin to receive their customized discounts and promotions as short text messages on their mobile devices. All messages are also saved on the Discopro.com Web site, so subscribers can refer to them at a later time.
Geoworks Corporation (Nasdaq: GWRX) is a leading provider of mobile e-commerce and information services for the consumer market. The company offers Internet-based information services, including advertising-sponsored content, to the growing universe of digital mobile phones and pagers. Based in Alameda, California, the company has international offices in Japan and the United Kingdom, and can be found on the World Wide Web at http://www.geoworks.com.
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