The Weather Channel Web siteŽ, weather.com, the world's leading source of weather on the Web, today announced an alliance with Sprint PCS to become the primary weather information provider for Sprint PCS Wireless Web services. The alliance allows Sprint PCS customers clear and simple wireless Internet access to weather.com from their Sprint PCS Phones.
In a recent Yankee Group survey, wireless users ranked weather as the number one information service they want delivered to their wireless devices, and weather.com is leading the way as one of the first companies to introduce WML-based (Wireless Mark-Up Language) applications. The Weather Channel will demonstrate weather.com information services on Nokia's Internet-ready, WAP-enabled phones at PCS '99, in the Nokia Partner Pavilion, September 21-24th, in New Orleans. Additionally, on Wednesday, September 22nd, at 2 p.m., Jody Fennell, executive producer and vice president of weather.com, will participate in the PCS '99 Panel; "Wireless Internet: Adding Value by Adding Content."
The weather.com products allow Sprint PCS customers to connect with weather.com to review current conditions, the latest weather headlines and five-day forecasts. The application also gives customers the ability to conduct a zip code search on weather.com for more than 40,000 locations throughout the U.S.
These new relationships are the latest step in weather.com's goal toward universal weather delivery, and they reinforce weather.com's position as a leader in wireless content development.
"weather.com is excited to develop wireless products with industry leader Sprint PCS and demonstrate our wireless capabilities at PCS '99 on Nokia's WAP-enabled phones," said Jody Fennell, executive producer and vice president of weather.com. "Our newest phase of wireless connectivity offer our popular weather.com information to wireless customers as conveniently as possible, wherever they may be. As the world's leading source of wireless weather, these alliances allow weather.com to answer the mobile, untethered consumers' demand for weather information."
"Whether we're targeting the business traveler or busy parents, Sprint PCS knows how important up-to-the-minute weather reports are to our customers," said Charles Levine, chief sales and marketing officer for Sprint PCS. "Offering weather.com content demonstrates Sprint PCS' commitment to clearly connecting our customers to personalized wireless Internet content that's valuable to them, anytime on the nation's largest all-digital, all-PCS nationwide wireless network."
The Weather Channel, Inc. based in Atlanta, is the nation's premier provider of weather information. The only 24-hour international weather network, The Weather Channel is seen in more than 72 million homes nationwide.
The Weather Channel Web site, weather.com, is one of the fastest growing sites on the Internet and the world's leading source of weather on the Web. Weather.com offers forecasts for more than 70,000 locations worldwide and features special lifestyle sections and online services that leverage both wireless and broadband platforms to create a one-of-a-kind online experience. Weather.com averages more than 130 million page views per month and is consistently ranked the top single-content news site by Media Metrix. Its marketing and distribution relationships include America Online, AOL.COM, AOL's Digital City, CompuServe, Go2Net, InfoSpace, iVillage, MindSpring, Netscape, and LookSmart; wireless alliances including GTE Airfone, Nokia, AT&T Wireless, Road Runner, SkyTel and Palm Computing.
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