The mobile life style and fragmented free time of consumers today will create an exciting new business opportunity within the field of Mobile Entertainment services. Mobile Entertainment offers outstanding opportunities for extra revenue generation for operators, with possibilities to increase traffic in network, reduce churn and attract new users.
The Mobile Entertainment services are based on the Mobile Entertainment solution, which will be introduced to cellular network operators at Telecomī99. The Mobile Entertainment solution uses standard WAP 1.1. features in delivering attractive mobile entertainment.
Game applications are not contained within the mobile phone but run on a server and can be accessed using WAP enabled terminals, such as the Nokia 7110.
The Mobile Entertainment solution delivers exciting interactive games, ranging from traditional board games to thrilling adventure games. It offers the player the unique and fascinating feature of multi-player interactivity, where he can choose to compete with players he selects or to play with anyone who is connected to the mobile entertainment services.
"Nokia is a key player in the mobile infrastructure and handset markets, where value-added data services are a fast growing and very exciting area. WAP is the first technology to enable offering of mobile entertainment by providing transparency of services over different network technologies and handsets. Our Mobile Entertainment solution is developed to connect game players on the move and to stimulate network usage. ", Says vice president Pertti Lounamaa, Nokia Wireless Software Solutions.
The first piloting agreement has been signed with M1 in Singapore. The pilot service is expected to be available in Singapore by early next year. "The area of mobile entertainment and games is largely unexplored and offers a huge potential for M1 to introduce services to complement the lifestyles of the modern day consumers. We have a segment of young and trendy customers who are quick to adopt the latest technology, and mobile games and entertainment appeal strongly to those who don't want to be restricted in where and when they can indulge. What's going to be very interesting is that you can pit your wit and skills against your friends or if you like, complete strangers from around the world," said M1's CEO, Neil Montefiore.
At Telecomī99 the features of Mobile Entertainment are demonstrated with different types of game applications, that are supported with an imaginary games site on the Internet. Introduction to playing mobile games as well as information, rules and other instructions about the games are shown on the Internet site. For playing the games only a WAP enabled mobile terminal, like the Nokia 7110, is required.
About Nokia Nokia is paving the way to the mobile information society with its innovative products and solutions. Nokia is the leading mobile phone supplier and a leading supplier of mobile, fixed and IP networks including related services. It also supplies multimedia terminals and computer displays. In 1998, net sales totaled EUR 13.3 billion (USD 15.7 billion). Headquartered in Finland, Nokia is listed on the New York (NOK), Helsinki, Stockholm, London, Frankfurt and Paris stock exchanges and employs more than 51 000 people.
Nokia Wireless Software Solutions, part of the Nokia Internet Communications unit, focuses on the development of WAP technology and mobile solutions and applications for corporations and service providers, as well as mobile software platforms for software developers and system integrators. Internet: www.nokia.com/corporate/wap and www.nokia.com/wap/entertainment
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