Ericsson strengthens its leadership in the Mobile Internet arena with the first commercial field trial of iPulse , an intelligent IP-based application - simplifying and making communications more convenient for users. With a click of an icon, users can communicate across multiple networks and multiple devices.
Solutions like iPulse that aggregate and bundle services are what operators and service providers are looking for today in order to successfully attract and keep users.
With iPulse, jointly developed by Ericsson and OZ.COM , Finnish-based multi- service operator PHP is the world's first operator to offer its subscribers an application, which instantly and easily connects users to each other by mobile phone, pager, PDA, home phone or computer using a simple point-and-click contact menu. iPulse efficiently combines services which generally are used via different devices, like a mobile phone, pager or a PC.
PHP Lahti Telephone Plc (PHP) will offer iPulse services, beginning in November, initially to some 1,000 subscribers together with its associated company, HTK NetCommunication, a market leader in ISP services. The convenience and mobility offered by iPulse, with its 'follow me' feature for routing messages and calls to users' devices of choice, will strengthen PHP's offering by differentiating its Internet access services from other providers.
PHP's launch of iPulse services will be simultaneous with its introduction of IP telephony services using Ericsson's IPT 1.6, IP Telephony system. Together, iPulse and IPT 1.6 will enable PHP to co-brand and bundle new services in voice-over-IP, voice or text chat and message routing over wireless and wireline networks.
"It is strategically important for us to introduce new, cutting-edge services like iPulse," says Heikki Mäkilä, development manager for PHP. "With iPulse, our users can create profiles that indicate when, by whom and how, they want to be reached so they have the most efficient communication methods possible."
With iPulse, PHP can efficiently improve the value of its services to users, consolidating and integrating all forms of communication for increased convenience. Furthermore, PHP can increase customer usage of the network and further improve subscriber loyalty.
"Operators find iPulse to be the new hot application that combines instant messaging with voice services in a secure environment," says Harry Håkansson, General Manager, Interactive Communications, Ericsson. "We are seeing a tremendous interest in iPulse from operators. Several other market trials of iPulse are already scheduled in Europe, North America and Asia."
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