barnesandnoble.com (Nasdaq:BNBN) announced today the launch of bn.com On the Go, a company-wide wireless strategy designed to enable customers to shop at barnesandnoble.com from wireless devices. bn.com On the Go will allow customers to access, search and buy from barnesandnoble.com on wireless mobile devices such as the Palm VIIš handheld computer from Palm Computing, Inc., a 3Com company (Nasdaq:COMS).
"By implementing bn.com On the Go, we are enabling our customers to buy from barnesandnoble.com at any time, from anywhere on any platform," said Jonathan Bulkeley, chief executive officer of barnesandnoble.com. "By enabling quick and easy access from Palm Computing's handheld computers, we are providing our customers with the convenience of shopping at barnesandnoble.com."
Through a Web clipping application developed for the Palm VII handheld computer, the following features will be available to Palm VII users from the barnesandnoble.com site:
"We're pleased to see popular commerce providers like barnesandnoble.com creating applications that empower Palm VII users to buy millions of products simply and wirelessly from their handheld computers," said Scott Lincke, director of wireless products for Palm Computing.
Customers can download the free application from barnesandnoble.com at www.bn.com/onthego, from the Palm.Net site at www.palm.net, or from www.workspot.com/bn. This application was developed by WorkSpot, Inc.
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