Bull Unveils iSimplify! Smart Card – the Personal, Portable Portal

New iSimplify! -- the world’s first “Internet Smart Card” -- allows secure, convenient personal access to Internet services from anywhere

Bull introduced today the iSimplify! card -- the world’s first smart card designed to simplify and secure personal access to the Internet and Internet-based services. Because it uses Bull’s new Oversoft technology, which integrates the world-standard Internet Protocol (IP), the iSimplify! card can act as a server or client when interacting with Internet-based services. Bull made the announcement here at Cartes’ 99 (stand #E40). With iSimplify!, users carry their personal Internet environment (ID, password, bookmarks, etc.) with them, securely stored in a smart card. The new iSimplify! card will be marketed to end users initially through authorized Internet-related companies beginning in the first half of 2000. “Ironically, Internet users have access to the whole world for services like the Web and e-commerce transactions, but are tied to their personal PC, mobile phone or TV decoder for access to passwords, bookmarks and e-mail addresses required to fully benefit from these online services,” said David Levy, president of Bull’s Smart Cards & Terminals division. “With iSimplify!, users are free to access their Internet services regardless of location and the terminal device they use. We call this concept ‘anyware.’ ”

Inserted in a terminal (e.g., PC with a smart card reader, twin-slot mobile phone, kiosk, TV decoder, etc.), iSimplify! allows users to connect to the Internet and access all their usual subscribed services. The iSimplify! card stores each user’s Internet ID, enabling anywhere/everywhere access to personal data such as bookmarks, e-mail address books, etc., while also ensuring a high level of security.

“Bull is the world’s only smart card supplier to cover the complete information process, from hardware to networks and software,” Levy said, “and has registered patents used by all smart card manufacturers. Only Bull has the expertise and vision to develop Oversoft technology and the iSimplify! smart card.”

iSimplify! Product Marketing Strategy

iSimplify! will be offered in two versions to address the needs of two distinct markets. It will be marketed through Internet access providers, Internet content providers and integrators and solution suppliers. The card can be marketed with a smart card reader.

To implement its enabling policy, Bull plans to extend its Oversoft technology over time into all its card ranges. A five-point marketing plan is being implemented to bring iSimplify! to market:

1. Create three competence centers, one in Europe (already operational), one in the United States (start of 2000) and one in Asia (mid 2000). Multiple centers are necessary because the Internet is approached differently around the world.

2. Develop “Oversoft Inside” branding and licensing agreements, and sign industrial partnerships with leaders in Internet technology. It is technology that has made the Internet possible. Leaders in technology make the standards. Discussions have already begun.

3. Sign research partnerships with universities. Before reaching the industrial stage, Web technologies are often developed in universities.

4. Sign partnerships with current card issuers. The “Oversoft Inside” cards will enable operators who already use smart cards to offer new services.

5. Open the technology to other potential users (in the smart card or other fields) because a standard is only effective if it is accepted by the marketplace and accessible to all.

Bull’s Oversoft Technology

The Oversoft technology used in Bull’s iSimplify! smart card is a communication architecture that adds a new communication function to the smart card. It enables a smart card to be integrated with an IP (Internet Protocol) network. The technology is particularly valuable for operations with open platforms, and the development work has led to the registration of a number of patents.

Oversoft brings three major innovations:

“Bull is now working on the adaptation of the Oversoft technology to other types of communication networks: digital TV, GSM and others,” Levy said. “Market surveys show that these networks, which are already established users of smart cards, are converging towards the IP communication technology. This is why the opportunity to explore the integration of ‘Oversoft Inside’ smart cards in these environments is so timely. True to its tradition, Bull aims to open its technology to industry via a policy of agreements and partnerships, a number of which are already under discussion.”

[ Home | Contact | MobiChat | Experts database | Let's do it ]

Comments to the content of this page can be posted on the MobiChat discussion group

logo.gif (1569 bytes)