Enterprise Business Segment to Drive Wireless Data Market Growth, Reports Cahners In-Stat Group

Cahners In-Stat Group forecasts the number of wireless data users within the enterprise segment will grow from 784,000 in 1999 to nearly nine million in 2003. As a percentage of total wireless traffic market, it is expected there will be nearly 24 million wireless data users by 2003.

"The wireless voice market has continued to explode for many years based primarily on pure price campaigns," said Becky Diercks, director with Cahners In-Stat Group. "With data, carriers will have to work harder to earn the business because data is more complex and difficult to sell. We expect the large business/enterprise market will be a key driver of the wireless data market as they transition from primarily niche-oriented, vertical market applications to horizontal applications such as Internet access for 'pull' content, e-mail, database access and fax."

Cahners In-Stat Group sees wireless data service potential in the following key markets:

• Residential market: least short-term potential, strong long-term potential.
• SOHO Businesses: moderate growth market.
• Small Businesses: strong growth market.
• Middle Market: slow growth market.
• Large/Enterprise Businesses: strong growth market.

Cahners In-Stat Group also believes:

• Service providers must add data to their suite of services as competitive differentiators, namely for business customers. The broad availability of portals, gateways and service bureaus allow this differentiation.
• Carriers will choose various options: some will outsource their services, while others will deliver them through their own network.
• * The availability of 2.5G services in the next 18-24 months will further stimulate the market. Since these are digital packet services, carriers will be able to deliver higher speed services at a superior price.

The report, Wireless Data Market Segmentation Forecasts, #MD9905MP, discloses Cahners In-Stat Group's projections for the domestic wireless data market, including breakdowns by small office/home office (SOHO), small, middle, and large businesses, as well as the residential consumer market.

[ Home | Contact | MobiChat | Experts database | Let's do it ]

Comments to the content of this page can be posted on the MobiChat discussion group