New Service Delivers Personalized Weather Information to Users through's MyPhone Service, Inc. (Nasdaq:PHCM) and The Weather Channel Web site,, announced today plans to deliver timely weather, news and information to users of Internet-enabled mobile phones. Data from, the world's leading source of weather on the Web, will be delivered to mobile phone users through the™ MyPhone™ Service, a mobile portal platform that enables wireless network operators to create branded portal sites. This agreement marks's continuing effort to join with leading content providers to deliver the most reputable and reliable services to wireless subscribers.

Timely and up-to-date weather information from The Weather Channel Web site and information from other top-branded Web sites are designed to enhance wireless carriers' offerings-helping to build carrier branding and increase the loyalty of wireless subscribers. The MyPhone service provides carriers with a framework for aggregation, presentation, personalization and delivery of Internet-based content and wireless network integrated applications such as news feeds, stock, financial information, email, address book, and calendar functionality which are delivered directly to the subscriber's wireless phone.

"Teaming up with industry leader supports our goal to provide weather information anytime, anywhere," said Tom Flournoy, director of business development of "This relationship allows to expand its reach to a new base of wireless subscribers and deliver our Web-based branded weather content to mobile professionals on the go."

"The Weather Channel is an internationally recognized brand and one that will provide value to our carriers' subscribers. is committed to developing content partnerships that will enable network operators to build their brands and strengthen customer loyalty through their Internet presence," said Ben Linder, vice president of marketing,

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